The Value of Connections Within an Organization

Typically, 'connections' is understood on a personal level.  The value of professional connections is recognized as advantageous to ones career.  Want to move up the company hierarchy?  It's more than having the right credentials, experience and proven results.  Leveraging relationships within the organization, especially with senior level management is the key to promotions. 

However, 'connections' in this sense refers only to the individual but not the organization.  How do 'connections' help an organization achieve its goals?  The key is to understand connections in terms of Social Capital.

Social Capital is a little known, but critically important component to the success of an organization. 

Social capital is the value of relationships within an organization that leverages the available resources.  To put it simply, employees that work together, share knowledge and experience and work towards common objectives, benefit not only themselves, both personally and professionally, but also help the organization meet and exceed targets.

Morale is a good indicator of a company's health.  When morale is high, employees are more likely to have a sense of loyalty and community.  The desire to learn, to share information and to tailor personal goals to meet company objectives is strong.  The result tends to be a healthy, viable organization.  The converse is also true.  The sad truth is a company with low morale will see a steady downward spiral towards bankruptcy.

In today's economy, keeping morale high is more than simply creating a nice work environment.  It involves assessing the value of the organization's Social Capital, setting goals and making concrete steps towards achieving these goals.

First thing (after learning about Social Capital) is to measure your organization's Social Capital.  This is not an easy thing to do, but it can be done with the right tools and the right expertise.

Canadian Economic Outlook for 2013: Cautious Optimism

The Bank of Canada announced this week that Canadian businesses are optimistic about 2013.  The economy is expected to grow modestly this year with most of the growth in the manufacturing sectors in Eastern and Central Canada.

http://business.financialpost.com/2013/01/14/canadian-businesses-see-brighter-future-bank-of-canada-reports/?__lsa=bc90-e162

Meanwhile, the Economic Club of Canada predicts that the U.S. will have a 'surge' in the economy for 2013 and this will benefit Canada.  Canada's economy will get a boost in exports, which supports the Bank of Canada's prediction of growth in the manufacturing sector.

This is good news for Canadian businesses, not only for those in the manufacturing sector but also for support services.  With an increase in demand, businesses will likely see modest growth over 2013.

However, one must wonder if the rosy predictions are merely temporary?  With governments continuing to run deficits, with debts piling up and with consumer debt at an all time high, one wonders how long we can continue before interest payments overwhelm us.  When growth is being financed by debt, there is a problem.  Whether or not Canada (and the West) can manage both growth and debt reduction remains to be seen. 

Learn how to Leverage Your Social Network

Are you trying to…

Increase the size of your network?

Get your contacts to help you accomplish your goals?

Become more strategic about networking?

Have a reason to connect with others?

Build mutually beneficial relationships?

Moorcroft Group invites you to join us for a workshop on how to leverage your business network. This workshop will teach you how to manage and use the hundreds of contacts you make through social media events (Facebook, LinkedIn, Twitter, etc), and even within your own company, in order to reach your goals.

This is not about ‘lead generation’. It is far more than that. This is a sophisticated program that will provide the agent/rep/professional with the necessary tools to work with their current resources in order to attain their goals, both professional and personal, whether this is closing new business, generating sales or completing projects on time and within budget. Our service has the backing of 10+ years of research and proven results. This is about understanding one’s goals and skills and learning how to leverage one’s social network by using existing and available resources.

The Flowork System: Turning your Relationships into Social Income is a long term strategy designed to provide the necessary tools to attain personal and professional objectives from your network. It is a comprehensive program that is designed to minimize the discomfort of taking advantage of your social network.

For more information, please contact us at:

flowork@mgps.com or call 416-921-9953

Looking to Increase Sales?

Moorcroft Group (MGPS) has launched a service that helps organizations, large and small, increase sales and improve productivity.

Social Capital is a poorly understood and under-used resource within organizations.  By tapping into and leveraging Social Capital, companies can see dramatic improvements in productivity, communications and innovation leading to increases in sales and profit.

Social Capital is the relationships we have and the embedded social resources that exist within them. Essentially, the higher your level of social capital the greater the access to resources you will have to accomplish your goals. Improving performance means employees commit to corporate objectives.

 Moorcroft Group provides workshops that teach organizations, including management and employees, as  well as small business owners, how to leverage their Social Capital.

Social Capital: Turning Relationships into Social Income

Is RIM in a Death Spiral?

Not according to Heins, CEO of RIM.

Share price continues to fall, 5,000 layoffs coming (30% of the workforce), delaying the latest Blackberry and analysts saying RIM is dying doesn't mean a death spiral?

The question is not if, but when.  2020 is the year RIM disappears according to Nomura Equity Research.

I suspect he is being conservative.

Facebook Continues to Fall

Facebook loses over $20 billion 

Facebook shares continue to fall as nervous investors question Facebook's ability to translate a billion user profiles into actual revenue.

The question is how to generate sufficient revenue to justify the astronomical market cap.  Ad space alone won't do it, even with close to 1 billion users.  GM recently pulled $10 million in advertising from Facebook.  Presumably the ads weren't generating sufficient return.

The real gold is the amount of personal data that Facebook has.  But, how they can use it is the question.  Privacy has been a major concern for Facebook users and they likely will not take kindly to any sudden moves to sell personal information to marketers. 

Facebook has a tough road ahead.

Market Uncertainty Over Greece and France

Markets decline over French and Greek voter rejection of austerity measures.

With Europe, the largest economy in the world, effectively in recession, and with voters rejecting more austerity measures (Sarkozy is the 11th European leader ousted since 2008), markets around the world have tumbled. 


Previous good news about increased U.S. demand for goods has been shrugged off by investors.